About Pawlgorithm Sdn Bhd

At Pawlgorithm, we believe animals deserve the same respect as people.

Our mission is simple: to reimagine animal wellbeing with data, AI, and partnerships, driven by compassion to help pets thrive.

Advancing animal welfare together

Transforming animal care through strategic partnerships for healthier lives

Veterinarians
A person is grooming a dog inside a pet grooming studio. The room is dimly lit, with various grooming tools visible on a nearby table. A large window shows the outside, where parked cars can be seen. A cage is present, containing items related to pet care.
A person is grooming a dog inside a pet grooming studio. The room is dimly lit, with various grooming tools visible on a nearby table. A large window shows the outside, where parked cars can be seen. A cage is present, containing items related to pet care.

We empower vets with actionable insights from real-world pet data, helping them make informed decisions about nutrition, health interventions, and care plans—so every pet receives optimal support and better outcomes.

A white dog is sitting on a bed facing away from the camera. In front of the dog, there are several pet care products, including treats and oils labeled Botaneo, arranged neatly on the bed. The background features white bedding and a white nightstand with a white lamp.
A white dog is sitting on a bed facing away from the camera. In front of the dog, there are several pet care products, including treats and oils labeled Botaneo, arranged neatly on the bed. The background features white bedding and a white nightstand with a white lamp.
A colorful pet store section with a vibrant blue and yellow floral theme. Shelves are filled with pet party kits, grooming products, and toys. A plush cushion shaped like a flower with a smiley face is placed in the corner along with stuffed animals resembling dogs and lions. The area is labeled as 'Pet Zone' with a prominent sign.
A colorful pet store section with a vibrant blue and yellow floral theme. Shelves are filled with pet party kits, grooming products, and toys. A plush cushion shaped like a flower with a smiley face is placed in the corner along with stuffed animals resembling dogs and lions. The area is labeled as 'Pet Zone' with a prominent sign.
Manufacturers

We collaborate with pet food manufacturers, including OEM partners, to create high-quality, data-driven products that meet pets’ nutritional needs—ensuring every formulation is effective, safe, and ethically produced.

We help retailers understand customer preferences and pet needs through insights, enabling smarter product recommendations, improved inventory decisions, and happier customers.

Retailers

Shazmin’s career has taken her through property, technology, finance, and even running her own healthy food delivery business. Along the way, she discovered how much she enjoyed building ideas that make a difference. Pawlgorithm is her way of combining that experience with her love for animals using technology and partnerships to help pets live better lives.

Matt has had a 20-plus-year career in marketing and communications, working across the Middle East, Asia, and his native UK. Through Pawlgorithm, he is inspired to leverage emerging technology to help animals and, in doing so, play his part in making the world a better place. His other projects include HealthTechAsia, a digital health news platform, and the Pul Alliance for Digital Health & Equity.

Shazmin
Matt

Who we are

Contact us

contact@pawlgorithm.com

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